ABOUT CHARL

Charl Coetzee is the founder and CEO of digital marketing agency Jbay Studios that uses data-driven marketing to help their 7, 8 and even 9-figure clients scale their businesses through segmentation funnels, data and design — based on the ASK Method®.

Charl didn’t know he was destined for a future as the head of a world-renowned marketing agency a decade ago. What started as an effort to bring in extra cash to further his music education by writing a book soon turned into a full-time gig on its own.

In order to actually sell his book once it was written, Charl immersed himself in marketing, educating himself in the process of communicating value and setting up the backend technology to put his offer in front of the right audience. He soon discovered the power of the ASK Method and created several successful businesses in the music instruction niche.

EXPERTISE

It wasn’t long before other subject matter experts and industry authorities began coming to him and his team for assistance. Now, Jbay Studios focuses on implementing the ASK Method for mission-driven thought leaders, using segmentation to maximize ROI and expand influence.

The result? “People get more business with less work,” he says. “They make more by working less through implementing the ASK Method.”

• Optimizing conversions to bring in more leads.
• Generating more revenue per lead.
• Growing audiences and impact.

By using the ASK Method, Charl and Jbay Studios find great satisfaction in helping their clients — authors, therapists, fitness studio owners, photographers, and information marketers of all types — create a bigger impact in their industries. “We like to work with people who are doing some good in the world, where their product actually helps,” he says.

Charl is looking for a “three-way win:” The client wins through business expansion, the client’s audience wins because they’re improving their lives, and the Jbay Studios team wins because they’re helping improve the world by doing what they love. “It’s not just campaigns and funnels,” he says. “It’s actually serving the world at large.”

Ask Charl how his background as a professional musician helps him create success for his clients today, and the answer is simple:

People and patterns.

Music is all about patterns, Charl says: Arranging notes and rhythms in a way that creates emotion and connects with the audience. The skills he learned as a touring musician are now the same ones he uses on a daily basis as a marketer.

“There are all these parallels between music and marketing,” he explains. “You have all these different strategies you can apply, and the sequencing of how you present your offer — the passion and the rhythm and the feel and the emotion. It comes down to people and pattern recognition, and the emotion and the connection between those things.”

Charl has discovered that when an industry expert comes to him to grow their business, there’s a pattern to the challenges they face. It’s some combination of messaging, mechanics, or metrics, and Charl and his team use the ASK Method to evaluate each area and pinpoint weaknesses and opportunities for optimization.

Jbay Studios are experts at segmentation and automation. They not only diagnose where improvements can be made, they can also create a customized strategy and implement the needed technology to enable rapid improvement and increased ROI. “There’s a lot of advanced technology that the average person on the street doesn’t really know how to do, or they need assistance with,” he says.

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